Mission: To deliver access, knowledge and insights for Systems Integrators, Consultants, and ISVs in the Microsoft Business Applications Partner Ecosystem, to help scale their Microsoft practice, drive profitable revenue, and dazzle customers.

Context: A day and a half education and networking event that uncovers the who, why and how of working with Microsoft field, product, incentives, engineering, customer segments and leadership teams to drive lifetime customer value with mid-market and enterprise Cloud, Dynamics, Power Platform and Fabric customers.